Oneup Holdings
Building and scaling enduring consumer brands
Oneup Holdings is a privately owned holding company focused on acquiring, building, and operating high-quality consumer brands across e-commerce, manufacturing, and digital channels.
We take a long-term, operator-led approach to growth — emphasizing fundamentals, disciplined execution, and sustainable scale.
About Us
WHO WE ARE
Oneup Holdings is a Canadian-based holding company that owns and operates a portfolio of consumer brands. Our businesses are built to serve real customer needs with practical, well-executed products — not hype.
We work hands-on with our companies, supporting them across strategy, operations, supply chain, branding, and distribution. Our focus is on building businesses that are resilient, efficient, and scalable.
WHAT WE DO
Our Approach
We specialize in identifying strong product categories, launching or acquiring brands, and improving them through disciplined execution.
Our involvement typically includes:
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Brand strategy and positioning
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Product development and sourcing
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Operations and supply chain optimization
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E-commerce and marketplace growth
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Systems, processes, and infrastructure
Strategically elevating diverse brands and creating long-term value.
OUR BRANDS
Driving sustainable growth through a diverse network of high-performance ecommerce and offline entities.
Elo's Premium
Food & Speciality Ingredients
Elo’s Premium offers thoughtfully made everyday products designed to be reliable, practical, and easy to trust. The brand focuses on consistent quality, clear use cases, and dependable performance, giving customers products they can confidently use again and again.
Amriel Co.
Health & Wellness
Amriel Co. creates modern personal care products with a focus on simplicity, effectiveness, and a refined experience. Each product is designed with functional ingredients and clean presentation, helping customers feel confident in what they use and how it fits into their daily routine.
Tasjin
Household Gadgets
Tasjin delivers specialized products for customers looking for well-executed solutions in focused categories. The brand emphasizes thoughtful design, careful product selection, and practical performance, offering customers distinctive products without unnecessary complexity.
Elo's Pets
Pet Supplement & Wellness Products
Elo’s Pets is dedicated to pet supplements and everyday pet products designed with care, quality, and consistency in mind. The brand focuses on practical formulations and clear standards, helping pet owners support their pets’ health and well-being with products they can trust.
Elo's Garden
Garden Supplies
Elo’s Garden offers garden and growing essentials designed to support healthy plants and enjoyable gardening experiences. The brand focuses on quality seeds and practical garden products that are easy to use and dependable, helping customers feel confident as they grow and care for their plants season after season.
MereSkin
Skin & Hair Products
MereSkin is a premium skincare and haircare brand focused on effective, thoughtfully developed products. With an emphasis on refined formulations, quality ingredients, and a clean aesthetic, MereSkin is designed to support simple, consistent routines that deliver reliable results over time.
Headquarters (Canada)
80AP- 2220 Midland Ave.
Toronto, ON M1P 3E6